Parenting approaches continue to evolve, and potty training is no exception. Once a straightforward milestone, it's now a more complex process for many families. This shift has fueled the growth of the potty training consulting industry, offering support to parents navigating challenges in timing, technique, and child readiness.
The potty training consulting industry is closely tied to the global diaper market, which is expected to reach $127.6 billion by 2032 with an annual growth rate of 4.4% (Grand View Research, Allied Market Research). The rising costs of diapers—now expected to be $850 - $1,100 per child per year—combined with environmental concerns and later potty training ages, have made expert guidance more valuable than ever.
In the 1950s, most children completed potty training around 18 months. Today, the average is 39 months (Research and Markets). This delay affects families financially and contributes to the growing waste problem caused by disposable diapers. It has also created a greater need for specialized support, especially for children with developmental challenges.
.png)
The Potty School provides structured, research-based potty training solutions. Their programs cover:
These services extend beyond individual families—The Potty School also partners with health departments to make potty training resources more accessible.
The Potty School saw significant expansion in 2024:
These numbers reflect a growing demand for expert potty training advice, especially in markets where traditional methods are becoming less effective.
Unlike general parenting resources, The Potty School focuses exclusively on potty training and offers:
The industry is expected to grow as more parents seek cost-effective, sustainable solutions. The global diaper market is projected to increase at a 6.7% annual rate, reaching $124.58 billion by 2030. Key factors driving demand include:
In response to these trends, The Potty School had:
With an expanding team, The Potty School is set-up to grow by 100% in 2026!
Potty training is no longer just a milestone—it’s an evolving industry that bridges financial, environmental, and developmental needs. As more parents recognize the benefits of expert guidance, The Potty School continues to lead the way with tailored, evidence-based solutions. We serve families who are both struggling, and those who haven't started. We have learned that potty training isn't just a milestone for children anymore, it's a parental milestone as well. We are seeing celebrations for parents with things like Funny Potty Training Wine Labels, and parent-appealing tones & colors for potty training charts. It's not just a child's goal, it's a family's goal.
.png)
Interested in our services? In joining our team? Contact us below: